It was not by chance that Alatarji reached this level of acceptance and preference.
The journey began next to the holy house in Mecca, in the Kingdom of Saudi Arabia.
Sheikh Mohammed Alem Atarji was one of the most successful, if not the best, perfumer of the Kingdom.
His experteese in Oud, Amber, Musk ... was highly respected as he was who started importing Oud to the Kingdom.
Muzafar Atarji carried the work of his father to th enext level, by modernizing and widening the business.
His finger prints are yet visible in our daily business.
Muzafar was the first perfumer to build a perfum efactory producing Oud and other ingredients.
Today Mishal Muzafar Atarji managed to combine the traditional habd craft of perfume with modern production methods to
develop what we composed in the current Alatarji collection.